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Andrew
Nibley
Chairman and CEO
Andrew M. Nibley has been a President, CEO or Chairman in four different industries -- news, Internet, music and advertising.
He currently serves as Chairman and CEO of Marsteller, the advertising, interactive, event management and production unit of Burson-Marsteller.
Based in New York, Andy oversees Marsteller's U.S. operations in New York, Washington, D.C., Pittsburgh and Chicago and coordinates with Marsteller operations in London and Milan. Marsteller's major clients include McDonald's, Coca-Cola, Merrill-Lynch, the U.S. Treasury, Old Navy, Transitions, Quintiles, AstraZeneca and the World War II Memorial.
Previously, he led Vivendi Universal's music portal activities on a global basis. He was also President and CEO of Rollingstone.com and President and CEO of Getmusic, a joint venture between Universal Music Group and BMG -- at the time, the country's two largest music labels.
Before his position at Vivendi, Andy co-founded Reuters NewMedia Inc. Under his leadership, Reuters became the No. 1 provider of news on the Internet. During this time, NewMedia was responsible for a number of lucrative investments for Reuters, in companies like Yahoo, Infoseek, Verisign, Digimarc and Sportsline.
Andy originally started as a journalist, covering four U.S. Presidents. He later became News Editor, North America; News Editor, Europe, Middle East and Africa; and finally Editor, Reuters for North and Latin America, as well as Senior Vice President for News and Television.
Andy currently sits on the boards of directors of Oddcast LLC; and Nervestruck Media, Inc. He is also a member of the National Council on Media and Public Affairs at George Washington University. Andy also sits on the board of directors of the Overseas Press Club Foundation and on the board of directors of the Leukemia & Lymphoma Society, New York Chapter.
He likes to do triathlons, play golf, read and listen to music. Andy is married to marketing diva extraordinaire Kelly Jane Colbert and has three outrageously wonderful children.
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Rob
Beltran
Managing Director, Advertising and Design
Rob Beltran
joined Marsteller Advertising in June 2000 bringing a comprehensive
background of advertising and integrated communications experience
in both consumer and btob/corporate marketing program development
and client-agency relationships.
Rob’s experience prior to Marsteller includes:
a foray into the dotcom world via an Internet media startup
company; three years with Citigate Advertising NY; over a
dozen years with Young & Rubicam Advertising including
Y&RNY and a tour in Frankfurt, Germany.
Since joining Marsteller Rob has served as Client Leader on
two important new business wins. The first of these is the
advocacy advertising initiative on behalf of United Airlines
to support and promote its proposed acquisition of US Airways.
This has been an integrated communications management effort
incorporating several Y&R Inc. agencies as well as other
outside consultants to United. The second client is ARBROS
Communications, a start-up telecom competing in the Verizon
footprint. This, too, is an integrated program utilizing the
agency's interdisciplinary communications capabilities (from
advertising to direct to events) to help launch this new brand
on a rollout basis.
In addition to his current Marsteller activities, Rob's broad
client experience has ranged from traditional packaged goods
to over-the-counter pharmaceuticals to corporate, financial
services and government service clients. He has been instrumental
in the strategic development and execution of advertising
and integrated communications campaigns for such clients as
Eastman Kodak Company, DuPont and American Home Products Corporation
as well as the United States Postal Service and the United
States Army. Additional client experience has included GE
Capital, CEMEX, UBS, Boehringer Ingelheim Pharmaceuticals
and First Union Bank.
His account accomplishments have been recognized with two
Effie Awards: American Home Products and the United States
Postal Service. Additionally, he managed Y&R’s U.S.
Army resolicitation team as its “Chief of Staff,”
helping lead the group that successfully retained the assignment
in 1996.
Rob is a graduate of Columbia
University in New York City.
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Erin
Byrne
Managing Director, Interactive
Erin is Marsteller's leading Internet strategist, having worked on web initiatives since 1993 for diversified clients encompassing digital strategy and research, user-generated media engagement, marketing communications, web design/development, viral marketing and interactive advertising. She manages the agency's U.S. interactive capability including a staff of strategists, visual designers, and programmers.
Erin 's wide range of experience has included managing the interactive program for the Bureau of Engraving and Printing's "New Color of Money" campaign. The award-winning program included a comprehensive online strategy including a campaign Web site that was produced in 23 languages, three interactive cd-roms, e-mail marketing and a rich-media online advertising campaign. This effort was recognized by Yahoo with the Big Idea purple chair award in 2004.
Other notable projects of Erin 's include advising HealthMarkets on their digital strategy, corporate advertising, web development and general marketing communications. She also leads the agency's work on behalf of Transitions Optical including digital strategy, web development, and consumer public relations.
Additionally, Erin continually advises clients on how to utilize the Internet to manage corporate reputation, crisis or issues-related situations. She manages the Digital-Check-up product which provides an assessment of how a company is perceived online and includes user-generated media, search, word-of-mouse, corporate Web site positioning, and e-fluentials engagement. She has also led "dark site" development for leading industries across varied sectors and developed an agency product "Interactive War Room." IWR is a password-protected extranet site that allows client and agency teams to collaborate real time during crisis situations.
Prior to joining Marsteller Erin worked in marketing and event management for leading NYC companies.
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Tom
Dowling
Managing Director, Public Relations
Since joining Burson-Marsteller twelve
years ago, Tom Dowling has developed an expertise in corporate
positioning, corporate reputation, brand development, and
product marketing across the spectrum of business-to-business,
technology and consumer arenas. He undertakes an assignment
by assessing the issues his clients face and addressing them
head on with the most appropriate strategy. He has adopted
an integrated communications approach, employing tactics from
media relations to interactive marketing to image advertising
in order to deliver business results.
Currently, Mr. Dowling is spearheading a campaign to establish
and build a strong reputation and position for Eaton Corporation’s
Cutler-Hammer business unit, a leading provider of electrical
distribution and control products. Through his leadership,
Mr. Dowling has helped this diversified company develop a
unified image and enhance its position across many target
audiences. Activity includes overall corporate positioning
activities, including securing key media coverage in Fortune,
legislative activity, and product marketing support that has
helped the business unit’s segments achieve record sales.
Mr. Dowling also supervises a corporate campaign that continues
to position Cooper Industries’ power systems division
as the leading supplier electrical distribution products for
electric utilities. The campaign includes corporate image
advertising for both domestic and international markets, product
advertising, direct mail, employee communications and trade
media relations. It has been credited with helping the power
systems division double sales over a five-year period. It
has also earned a number of awards including a Public Relations
Society of America (PRSA) Award of Excellence and a Creativity
in Public Relations (CIPRA) Certificate of Excellence. In
addition to his activity with the power systems division,
Mr. Dowling provides ongoing corporate positioning counsel
to Cooper Industries.
Mr. Dowling’s corporate positioning and reputation experience
also extends to the technology, consumer and public affairs
arenas. For Philip Morris Inc., he supervised the national
introduction of Ask First/Its the Law, a retail education
program aimed at halting youth access to tobacco products.
He helped launch the Pittsburgh Gun Task Force Hotline, a
project supported by Bell Atlantic, the Pittsburgh Ad Club
and the Mayor's office. The program was awarded an East Central
District PRSA Award. He also helped build the positioning
among key buying audiences for Optiron Corporation, a technology
company specializing in customer relationship management software.
Mr. Dowling earned his Bachelor
of Science degree in journalism from West Virginia University
and a Masters Degree in Business Administration from Duquesne
University.
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O.J.
Hazard
Managing Director, Productions
O.J. Hazard is Managing Director of
Marsteller, based in New York. He oversees a staff
of writers, creative directors, producers, graphic artists,
and staging and post-production technicians.
Creating and executing innovative special events for some
of America's leading corporations, O.J.’s team has won
several awards in national competitions for films and audio-visual
programs. Major client projects include work for Merrill Lynch,
Revlon, the U.S. Army, BellSouth, Accenture, Sprint and the
U.S. Postal Service.
Recently, O.J. was Executive Producer for the Dedication of
the National World War II Memorial in Washington DC, a complex
celebration that took place on Memorial Day of 2004. Over
140,000 veterans and their families attended the day-long
event that required two years of planning, brought together
more than 20 subcontractors, included a staff and crew in
the hundreds and procuring 107,000 folding chairs -- no small
feat! Participants included President Bush, Senator Dole,
Tom Hanks, Tom Brokaw, representatives of every branch of
the military, professional actors and several dance troupes.
Another favorite project was for Sony. The Art of Wega exhibit
toured multiple venues in New York and Chicago as part of
an "out of home" promotion featuring Sony Wega Televisions.
This exhibit used Sony's highest quality televisions to showcase
the work of nine, up & coming new artists. The exhibit
kicked off with celebrity events in each city, then ran for
four weeks in high traffic venues such as NY's Penn Station
and Chicago's Navy Pier.
In 2000, O.J. produced the U.S. Census Road Tour with sister
agency Cohn & Wolfe. For 61 days, twelve teams toured
over 700 communities in the U.S. with exhibits, videos and
promotional materials directed at difficult to count communities.
Census form returns were up 72% in those communities after
this mammoth cross country tour.
For Sprint, O.J. led a team of writers, multimedia designers,
video producers and technicians to create a Times Square event
in 2000 featuring The Jetson's, who arrived via flying saucer
to promote PCS phones. The following year, a Broadway show
debuted Sprint's new Integrated On-demand Network.
Kodak's new Advanced Photography System was introduced simultaneously
via satellite in Tokyo, Los Angeles and London in 1996. This
Advantix System Experience was one of the most successful
consumer product launches of the 1990's and won O.J. and his
group the coveted Silver Anvil.
A private street festival for 15,000 members, employees and
families seemed a fitting celebration for the New York Stock
Exchange’s Bicentennial and, later that summer, O.J.
also produced The World's Largest Postcard, a public event
held on The Mall in Washington DC for the United States Postal
Service's 1992 Olympic sponsorship.
During 1989 and 1990, O.J. served as Executive Producer of
the permanent theater and 62,000 sq. ft. showroom for BellSouth
at Inforum in Atlanta, Georgia. Inside the unique conference-room-on-a-turntable,
visitors were treated to a dramatic experience, including
a multi-monitor video program covering BellSouth's capabilities.
Before joining Burson-Marsteller, O.J. worked as a technician
and producer for two Chicago audio-visual companies, and taught
high-school English. After receiving his Bachelor of Arts
degree in Theater from Northern Illinois University, he served
in the U.S. Army during the Vietnam War. He recently toured
the state of New Jersey in search of the best chili dog. He
loves riding his motorcycle, cooking and spending time with
his wife, children and spirited dog, Mickey.
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Ellen
Slusar
Managing Director, Business Administration
As the business manager for Marsteller,
which includes advertising, graphics, presentations, productions,
and interactive, Ellen is responsible for financial planning,
reporting, analysis and client accounting operations.
Ellen is a twenty year veteran of Burson-Marsteller and holds
a B.S in Business Management from the State University of
New York at Binghamton.
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