People

 
     
 





     

Andrew Nibley
Chairman and CEO

Andrew M. Nibley has been a President, CEO or Chairman in four different industries -- news, Internet, music and advertising.

He currently serves as Chairman and CEO of Marsteller, the advertising, interactive, event management and production unit of Burson-Marsteller.

Based in New York, Andy oversees Marsteller's U.S. operations in New York, Washington, D.C., Pittsburgh and Chicago and coordinates with Marsteller operations in London and Milan. Marsteller's major clients include McDonald's, Coca-Cola, Merrill-Lynch, the U.S. Treasury, Old Navy, Transitions, Quintiles, AstraZeneca and the World War II Memorial.

Previously, he led Vivendi Universal's music portal activities on a global basis. He was also President and CEO of Rollingstone.com and President and CEO of Getmusic, a joint venture between Universal Music Group and BMG -- at the time, the country's two largest music labels.

Before his position at Vivendi, Andy co-founded Reuters NewMedia Inc. Under his leadership, Reuters became the No. 1 provider of news on the Internet. During this time, NewMedia was responsible for a number of lucrative investments for Reuters, in companies like Yahoo, Infoseek, Verisign, Digimarc and Sportsline.

Andy originally started as a journalist, covering four U.S. Presidents. He later became News Editor, North America; News Editor, Europe, Middle East and Africa; and finally Editor, Reuters for North and Latin America, as well as Senior Vice President for News and Television.

Andy currently sits on the boards of directors of Oddcast LLC; and Nervestruck Media, Inc. He is also a member of the National Council on Media and Public Affairs at George Washington University. Andy also sits on the board of directors of the Overseas Press Club Foundation and on the board of directors of the Leukemia & Lymphoma Society, New York Chapter.

He likes to do triathlons, play golf, read and listen to music. Andy is married to marketing diva extraordinaire Kelly Jane Colbert and has three outrageously wonderful children.

^ top ^


Rob Beltran
Managing Director, Advertising and Design

Rob Beltran joined Marsteller Advertising in June 2000 bringing a comprehensive background of advertising and integrated communications experience in both consumer and btob/corporate marketing program development and client-agency relationships.

Rob’s experience prior to Marsteller includes: a foray into the dotcom world via an Internet media startup company; three years with Citigate Advertising NY; over a dozen years with Young & Rubicam Advertising including Y&RNY and a tour in Frankfurt, Germany.

Since joining Marsteller Rob has served as Client Leader on two important new business wins. The first of these is the advocacy advertising initiative on behalf of United Airlines to support and promote its proposed acquisition of US Airways. This has been an integrated communications management effort incorporating several Y&R Inc. agencies as well as other outside consultants to United. The second client is ARBROS Communications, a start-up telecom competing in the Verizon footprint. This, too, is an integrated program utilizing the agency's interdisciplinary communications capabilities (from advertising to direct to events) to help launch this new brand on a rollout basis.

In addition to his current Marsteller activities, Rob's broad client experience has ranged from traditional packaged goods to over-the-counter pharmaceuticals to corporate, financial services and government service clients. He has been instrumental in the strategic development and execution of advertising and integrated communications campaigns for such clients as Eastman Kodak Company, DuPont and American Home Products Corporation as well as the United States Postal Service and the United States Army. Additional client experience has included GE Capital, CEMEX, UBS, Boehringer Ingelheim Pharmaceuticals and First Union Bank.

His account accomplishments have been recognized with two Effie Awards: American Home Products and the United States Postal Service. Additionally, he managed Y&R’s U.S. Army resolicitation team as its “Chief of Staff,” helping lead the group that successfully retained the assignment in 1996.

Rob is a graduate of Columbia University in New York City.

^ top ^


Erin Byrne
Managing Director, Interactive

Erin is Marsteller's leading Internet strategist, having worked on web initiatives since 1993 for diversified clients encompassing digital strategy and research, user-generated media engagement, marketing communications, web design/development, viral marketing and interactive advertising. She manages the agency's U.S. interactive capability including a staff of strategists, visual designers, and programmers.  

Erin 's wide range of experience has included managing the interactive program for the Bureau of Engraving and Printing's "New Color of Money" campaign. The award-winning program included a comprehensive online strategy including a campaign Web site that was produced in 23 languages, three interactive cd-roms, e-mail marketing and a rich-media online advertising campaign.  This effort was recognized by Yahoo with the Big Idea purple chair award in 2004.

Other notable projects of Erin 's include advising HealthMarkets on their digital strategy, corporate advertising, web development and general marketing communications.  She also leads the agency's work on behalf of Transitions Optical including digital strategy, web development, and consumer public relations.  

Additionally, Erin continually advises clients on how to utilize the Internet to manage corporate reputation, crisis or issues-related situations. She manages the Digital-Check-up product which provides an assessment of how a company is perceived online and includes user-generated media, search, word-of-mouse, corporate Web site positioning, and e-fluentials engagement.  She has also led "dark site" development for leading industries across varied sectors and developed an agency product "Interactive War Room."  IWR is a password-protected extranet site that allows client and agency teams to collaborate real time during crisis situations.

Prior to joining Marsteller Erin worked in marketing and event management for leading NYC companies.

^ top ^


Tom Dowling
Managing Director, Public Relations

Since joining Burson-Marsteller twelve years ago, Tom Dowling has developed an expertise in corporate positioning, corporate reputation, brand development, and product marketing across the spectrum of business-to-business, technology and consumer arenas. He undertakes an assignment by assessing the issues his clients face and addressing them head on with the most appropriate strategy. He has adopted an integrated communications approach, employing tactics from media relations to interactive marketing to image advertising in order to deliver business results.

Currently, Mr. Dowling is spearheading a campaign to establish and build a strong reputation and position for Eaton Corporation’s Cutler-Hammer business unit, a leading provider of electrical distribution and control products. Through his leadership, Mr. Dowling has helped this diversified company develop a unified image and enhance its position across many target audiences. Activity includes overall corporate positioning activities, including securing key media coverage in Fortune, legislative activity, and product marketing support that has helped the business unit’s segments achieve record sales.

Mr. Dowling also supervises a corporate campaign that continues to position Cooper Industries’ power systems division as the leading supplier electrical distribution products for electric utilities. The campaign includes corporate image advertising for both domestic and international markets, product advertising, direct mail, employee communications and trade media relations. It has been credited with helping the power systems division double sales over a five-year period. It has also earned a number of awards including a Public Relations Society of America (PRSA) Award of Excellence and a Creativity in Public Relations (CIPRA) Certificate of Excellence. In addition to his activity with the power systems division, Mr. Dowling provides ongoing corporate positioning counsel to Cooper Industries.

Mr. Dowling’s corporate positioning and reputation experience also extends to the technology, consumer and public affairs arenas. For Philip Morris Inc., he supervised the national introduction of Ask First/Its the Law, a retail education program aimed at halting youth access to tobacco products. He helped launch the Pittsburgh Gun Task Force Hotline, a project supported by Bell Atlantic, the Pittsburgh Ad Club and the Mayor's office. The program was awarded an East Central District PRSA Award. He also helped build the positioning among key buying audiences for Optiron Corporation, a technology company specializing in customer relationship management software.

Mr. Dowling earned his Bachelor of Science degree in journalism from West Virginia University and a Masters Degree in Business Administration from Duquesne University.

^ top ^


O.J. Hazard
Managing Director, Productions

O.J. Hazard is Managing Director of Marsteller, based in New York. He oversees a staff of writers, creative directors, producers, graphic artists, and staging and post-production technicians.

Creating and executing innovative special events for some of America's leading corporations, O.J.’s team has won several awards in national competitions for films and audio-visual programs. Major client projects include work for Merrill Lynch, Revlon, the U.S. Army, BellSouth, Accenture, Sprint and the U.S. Postal Service.

Recently, O.J. was Executive Producer for the Dedication of the National World War II Memorial in Washington DC, a complex celebration that took place on Memorial Day of 2004. Over 140,000 veterans and their families attended the day-long event that required two years of planning, brought together more than 20 subcontractors, included a staff and crew in the hundreds and procuring 107,000 folding chairs -- no small feat! Participants included President Bush, Senator Dole, Tom Hanks, Tom Brokaw, representatives of every branch of the military, professional actors and several dance troupes.

Another favorite project was for Sony. The Art of Wega exhibit toured multiple venues in New York and Chicago as part of an "out of home" promotion featuring Sony Wega Televisions. This exhibit used Sony's highest quality televisions to showcase the work of nine, up & coming new artists. The exhibit kicked off with celebrity events in each city, then ran for four weeks in high traffic venues such as NY's Penn Station and Chicago's Navy Pier.

In 2000, O.J. produced the U.S. Census Road Tour with sister agency Cohn & Wolfe. For 61 days, twelve teams toured over 700 communities in the U.S. with exhibits, videos and promotional materials directed at difficult to count communities. Census form returns were up 72% in those communities after this mammoth cross country tour.
For Sprint, O.J. led a team of writers, multimedia designers, video producers and technicians to create a Times Square event in 2000 featuring The Jetson's, who arrived via flying saucer to promote PCS phones. The following year, a Broadway show debuted Sprint's new Integrated On-demand Network.

Kodak's new Advanced Photography System was introduced simultaneously via satellite in Tokyo, Los Angeles and London in 1996. This Advantix System Experience was one of the most successful consumer product launches of the 1990's and won O.J. and his group the coveted Silver Anvil.

A private street festival for 15,000 members, employees and families seemed a fitting celebration for the New York Stock Exchange’s Bicentennial and, later that summer, O.J. also produced The World's Largest Postcard, a public event held on The Mall in Washington DC for the United States Postal Service's 1992 Olympic sponsorship.

During 1989 and 1990, O.J. served as Executive Producer of the permanent theater and 62,000 sq. ft. showroom for BellSouth at Inforum in Atlanta, Georgia. Inside the unique conference-room-on-a-turntable, visitors were treated to a dramatic experience, including a multi-monitor video program covering BellSouth's capabilities.

Before joining Burson-Marsteller, O.J. worked as a technician and producer for two Chicago audio-visual companies, and taught high-school English. After receiving his Bachelor of Arts degree in Theater from Northern Illinois University, he served in the U.S. Army during the Vietnam War. He recently toured the state of New Jersey in search of the best chili dog. He loves riding his motorcycle, cooking and spending time with his wife, children and spirited dog, Mickey.

^ top ^


Ellen Slusar
Managing Director, Business Administration

As the business manager for Marsteller, which includes advertising, graphics, presentations, productions, and interactive, Ellen is responsible for financial planning, reporting, analysis and client accounting operations.

Ellen is a twenty year veteran of Burson-Marsteller and holds a B.S in Business Management from the State University of New York at Binghamton.

^ top ^

 
 

Andrew Nibley

Rob Beltran

Erin Byrne

Tom Dowling

O.J. Hazard

Ellen Slusar