A lot needs to happen before we tell your story. At Marsteller, that includes mapping out where you are and where you want to be, and understanding your audience, the obstacles in your way and the stance of your competitors. From there we move on to the best ways to achieve your objective: What do we want the audience to do, and how can we move them to do it?

At this point in the planning, we analyze and recommend the optimal mix of media to ensure that you get better results with the same budget. Marsteller offers its communications consultancy services either on a stand-alone basis or as part of an integrated program. We also offer specialized Internet analysis, strategy and consulting services.

One Solution Across the Board

Many companies hire one agency to do their advertising, another for their Internet work and a third to prepare their annual report. Not surprisingly, the results often look as though three different companies did them. That’s bad for your brand. Marsteller makes sure everything works together: The undeniable impact of one look, feel, strategy and story across all media. And besides, it means you don’t have to give the same briefing half a dozen times.

The Burson-Marsteller Connection

Marsteller grew up as the visual face of Burson-Marsteller, and we still work closely on many projects where we can add impact to a public relations program or they can add impact to something we do. It’s like having access to a complete toolbox, instead of a hammer and a screwdriver in the kitchen drawer. You get better real world results, without having to deal with separate budgets or teams that don’t know how to interact with each other.

Costs and Results

We consider our services an investment, not just a cost. We aim to deliver a better-than-average return on that investment,and that means – whenever possible – delivering results you can measure. We also prepare a comprehensive communications plan and budget up front, and raise a red flag if changes along the way involve significant new costs.