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View Video, "We Are King" (mpg)
King Pharmaceuticalss wanted a film that captured the company's brand essence in a way that had not been done before. We are King built on the concept that this company finds drugs that are metaphorically diamonds in the rough and brings out their brilliance in the marketplace. The company wanted to show that people were the backbone of everything the company represented and produced. We are King succeeded by giving the company a brand film that could be used as a sales piece, employee video, and investor relations tool.
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