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View Video, "Hong
Kong " (mpg)
This film was one element in an integrated
campaign to re-launch the Hong Kong brand. Created with input
from brand development and location promotion specialists,
the film positions Hong Kong as the most cosmopolitan and
vibrant city in Asia to a wide range of international audiences.
Specific targets are international business communities, international
business media, Hong Kong business and the Hong Kong general
population. The film is posted on the Hong Kong website (www.brandhk.gov.hk),
copies have been distributed to Hong Kong Economic and Trade
offices around the world, played on Cathay Pacific flights
and aired on Hong Kong Television. The film premiered at a
FORTUNE Global Forum in Hong Kong for over 500 influential
business leaders and President Bill Clinton.
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