 |
|
|
|
Merrill Lynch kicked off 2003 with
the launch of a new, innovative image campaign and banking
service. Working side-by-side with the Burson team, Marsteller
transformed the old Merrill Lynch museum space into a 180-degree
environment with nine floating screens illuminated, wrap-around
backdrop. Dramatic animated sequences revealed Beyond Banking
and the new "Total Merrill" campaign, Dynamic video
segments featured Merrill Lynch customers and Financial Advisors
and brought relationship management to life.
|
|
|
