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Old Navy tasked Marsteller to create
a unique campaign to launch their spring product line and
specifically Flip-Flops, one of Old Navy's most popular items.
Marsteller developed the “First Official Day of Flip-Flops”
tied to Daylight Savings Time that cleverly merged facts about
Daylight Saving Time with information about flip-flops. The
program included a Web site and a viral game.
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