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When State Farm asked Marsteller to
come up with an innovative way to launch their new educational
Web site highlighting their commitment to teach America’s
youth about the value of money, “Common Cents”™,
we recommended using a Vipre. The rich-media e-mail delivered
video of their prime spokesman, Jack North, Executive Vice
President, Financial Services, and links to downloadable press
kit materials to the desktops of reporters around the country.
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