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A Vipre, produced by Marsteller, is
a visually rich email that will immediately capture the attention
of your audience. Often used as a Virtual Interactive Press
Kit, a Vipre imitates the look and feel of your campaign and/or
Website. It delivers video and text messages directly to viewers
email boxes, visually enhancing your message and offering
unlimited reach. There may be many target audiences: the media,
consumers, and even employees.
The Vipre may offer links to download
a complete copy, in Adobe Acrobat format, of any related materials
(including photos, fact sheets, biographical materials, contact
information, press releases, etc.). It may also contain links
to related websites. Measuring the ultimate reach of the Vipre
is made possible by key technical features that track how
many people open the mail, view the attachments, and even
how many people pass the message on to their friends and colleagues.
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