 |
|
|
|
As with the $20 program, Marsteller
recommended producing two self-contained, rich media emails:
one for the Unveiling and one for the Day of Issue. Both Vipre
mails were optimized for online circulation by using content
featuring broadcast components of the program. Both pieces
also contained an electronic press kit, imagery of the new
currency and other information materials.
|
|
|
