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The components of an institution's
brand identity should reflect its personality and support
organizational goals. Marsteller is experienced in helping
organizations identify, clarify, select and implement the
most effective combination of design elements that create
a visual identity system. The visual identity is positioned
to meet both current marketing and communications goals and
to serve the organization well in to the future.
All assignments begin with a research
and discovery phase, before moving into strategy and design.
When appropriate, we conduct testing, and revise accordingly
before executing. We approach each identity assignment as
its own unique situation and work closely to bring the positioning
and personality to life with a brand signature, logo or other
elements.
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