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View Video, "Our Business" (mpg)
King Pharmaceuticals needed a commercial spot to air in its local markets during the NFL's Super Bowl game. The company wanted to show surrounding communities that King was embedded in their region and committed to being around for the long haul. King asked Marsteller if it was possible to re-purpose the video, originally shot for the We are King brand film, for this new effort. Marsteller gladly obliged, knowing this was just the kind of multi purpose usage we liked to get out of the projects we produce.
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