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View Video, "Ball
Pass" (mpg)
Peregrine is a good example of business
to business advertising. Only the IT department fully understands
the need for Peregrine's software, but the CEO is generally
the one who has to approve it. For Peregrine Systems, we brought
the concept of frictionless business to life in a way that
everyone in the organization could understand. By keeping
it simple, and symbolic, we made our case effectively with
both the C-suite and the IT geeks.
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