IABC Philadelphia presents: SAP, Media Relations and the Internet: The Future of Digital Media

When: Thursday, October 27, 2005,
11:30 - 1:30 p.m. (lunch provided)
Host: SAP, Newtown Square Headquarters
Cost: IABC & PRSA Members: $25.00, Students $10.00, Non-Members: $35.00

Learn how to Leverage and Manage Digital Media Effectively.

Digital communications has forever changed the way we interact with our key stakeholders, particularly the media. We now engage in more real-time, two-way conversations with these stakeholders than ever before.

This program will help you -- whether you work at a non-profit or large, multinational company -- better manage the digital media landscape and build strong virtual relationships with key influencers.

Don't miss this valuable opportunity to learn how SAP -- ranked #34 on Business Week's list of top global brands -- and other companies leverage online communications, including blogs and digital newsrooms, to enhance their relationships with the digital media and protect their corporate reputations.

Presentations:
Steve Bauer, Vice President, Global Communications, SAP: "Media Relations and the Internet"
Erin Byrne, Managing Director, Burson-Marsteller (NY): "Blogs: Impact and Opportunities"
Presentations will be followed by a Question and Answer session

Limited Seating, Reserve Your Seats Today - Directions to SAP attached

To register for this program, call Maureen Waddington at 215-393-3144 or send an e-mail to Maureen.waddington@comcast.net.

Payment information: IABC/Philadelphia accepts checks, cash, VISA and MasterCard. The chapter does not accept American Express. Make checks payable to IABC/Philadelphia. Payment will be accepted at the door for those who pre-register for this event. Two-day notice is required for cancellations, and no-shows will be billed.

Please send payment with your registration form to:
IABC/Philadelphia
Attn.: Maureen Waddington
P.O. Box 187
Montgomeryville, PA 18936
215-393-3144
215-893-4872 FAX

Registration Form

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Method of Payment: _____Check _____Visa _____MasterCard (no AmEx)

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DIRECTIONS TO SAP AMERICA, NEWTOWN SQUARE, PA

From Philadelphia International Airport:
Exit the airport on Route I-95 South to Route 476 North. Take 476 North to Exit 9 (Upper Darby/Broomall). At the top of the exit ramp, turn left onto Route 3 West (also called West Chester Pike). Continue on Route 3 approximately 4 miles, crossing Route 252. At the second light after crossing Route 252, a white fence on the right marks the LYONDELL /SAP property. Enter at the main gate at the next traffic light on Route 3.

From Center City Philadelphia and 30th Street Station: Take Route 76 West (also called the Schuylkill Expressway). Continue West to Exit 28A (Route 476 South/Chester). Take Route 476 South to Exit 9 (Upper Darby/Broomall). At the top of the exit ramp, bear right onto Route 3 West (also called West Chester Pike). At the second light after crossing Route 252, a white fence on the right marks the LYONDELL/SAP property. Enter at the main gate at the next traffic light on Route 3.

From New York and Northern New Jersey:
Take the New Jersey Turnpike to Exit 6, the Pennsylvania Turnpike Interchange. Continue West on the PA Turnpike to the 476 South (Chester) exit. After paying the toll, continue on Route 476 South to Exit 9 (Upper Darby/Broomall). At the top of the exit ramp, bear right onto Route 3 West (also called West Chester Pike). Continue on Route 3 approximately 4 miles, crossing Route 252. At the second light after crossing Route 252, a white fence on the right marks the LYONDELL/SAP property. Enter at the main gate at the next traffic light on Route 3.

From Southern New Jersey:
Take New Jersey Route 295 to Route 322 West, crossing the Commodore Barry Bridge into Pennsylvania. Take I-95 North, exiting onto Route 476 North in Chester. Take 476 North to Exit 9 (Upper Darby/Broomall). At the top of the exit ramp, turn left onto Route 3 West (also called West Chester Pike). Continue on Route 3 approximately 4 miles, crossing Route 252. At the second light after crossing Route 252, a white fence on the right marks the LYONDELL/SAP property. Enter at the main gate at the next traffic light on Route 3.

From Washington, D.C.:
Take Interstate 95 North, exiting onto Route 476 North in Chester. Take 476 North to Exit 9 (Upper Darby/Broomall). At the top of the exit ramp, turn left onto Route 3 West (also called West Chester Pike). Continue on Route 3 approximately 4 miles, crossing Route 252. At the second light after crossing Route 252, a white fence on the right marks the LYONDELL/SAP property. Enter at the main gate at the next traffic light on Route 3.

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