Hormel Foods Corporation Names Marsteller Agency of Record For its Internet Design Business

AUSTIN, Minn., Jan. 11, 2007 – Hormel Foods Corporation (NYSE:HRL), one of the nation's largest manufacturers and marketers of consumer-branded meat and food products, today named Marsteller its agency of record (AOR) to lead the development of a renewed Internet presence for the company. Marsteller is the global advertising, design, interactive and production agency of Burson-Marsteller – a leading global public relations and communications consultancy and the current AOR for corporate and consumer brands at Hormel Foods.

"We value and trust in our partnership with Burson-Marsteller and we look forward to an expanded relationship on the interactive front with Marsteller," said Julie Craven, vice president of corporate communications, Hormel Foods. "Marsteller's re-design of the corporate Web site and brand sites will be another step toward strengthening Hormel Foods' brand and image as a company of quality and innovative products."

Marsteller will conduct varied interactive activities including redesigning www.hormel.com and three brand Web sites in 2007.

"Marsteller and Burson-Marsteller have worked together on several other projects to support Hormel Foods this past year," said Erin Byrne, managing director and head of Marsteller's Interactive Division. "We are looking forward to working with Burson-Marsteller even more closely to give Hormel Foods an online presence that stands out from the rest of the industry."

Marsteller enhances the successful relationship begun in October 2005 when Burson-Marsteller became Hormel Foods' AOR for corporate and consumer brands. Managed by Client Leader Bryan Oakley, the team has worked to build Hormel Foods' corporate and consumer brands, revitalize its image with key stakeholders and lead media relations for the entire Hormel Foods portfolio.

About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In each of the past seven years, Hormel Foods was named one of "The 400 Best Big Companies in America" by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit www.hormel.com.

About Marsteller
Marsteller is Burson-Marsteller's full-service advertising, design, interactive and productions agency that is focused on delivering measurable business results for clients via a full range of communication disciplines. Operating in Chicago, Dallas, London, Milan, New York, Pittsburgh and Washington D.C., the agency focuses on business-to-business, corporate, digital, financial, crisis/issues and brand-building assignments for clients.

About Burson-Marsteller
Burson-Marsteller ( www.burson-marsteller.com ), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 57 wholly-owned offices and 45 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world's leading communications services networks.

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For all media inquiries, please contact:
Julie Craven
Hormel Foods
(507) 437-5345

Erin Byrne
Marsteller
212) 614-4824

Bryan Oakley
Burson-Marsteller
(312) 596-3489

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