BMA, Burson-Marsteller Honor Anne Toulouse With William A. Marsteller Marketing Leadership Award
June 14, 2005

CHICAGO, June 14, 2005 - The Business Marketing Association (BMA) and Burson-Marsteller have named Anne Toulouse, Vice President of Communications for The Boeing Company, as the recipient of the 2005 William A. Marsteller Marketing Leadership Award.

The award was presented by Robert A. Kornecki, Midwest Market Leader for Burson-Marsteller, during the BMA's Annual Conference June 9 -10 at the Millennium Knickerbocker Hotel

Prior to her recent promotion, Toulouse served as Vice President of Brand Management and Advertising for Boeing, with overall responsibility for shaping the company's global brand activities. She was charged with integrating a consistent brand message throughout the enterprise and across its immense stakeholder base. Boeing employs 160,000 people and serves customers in 145 countries.

Commenting on Toulouse's accomplishments, Kornecki noted, "She successfully managed Boeing's corporate identity thru a period of great change and established a centralized but flexible approach to the Company's advertising. The strategy created a sleek new standard look, feel and tone at the corporate level, yet allowed Boeing's business units the freedom to tailor messages, images and delivery vehicles to diverse cultures and stakeholder interests."

In addition to her corporate role at Boeing, Toulouse currently chairs the global marketing committee for the Association of Network Advertisers. She also serves on the Editorial Advisory Board of the inter national ist, the magazine for marketing communications professionals, and is a frequent guest lecturer on communicating a global brand to diverse stakeholder groups.

The Marsteller Award honors a corporate marketing executive who has shown consistent, zealous support and belief in business-to-business marketing and marketing communications as a critical component in their company's success.

First presented in 2002, the award honors William A. Marsteller, a pioneer in integrated marketing communications and a member of the Advertising Hall of Fame. In 1953, Marsteller combined his advertising agency, with offices in Chicago and Pittsburgh, with Harold Burson's New York-based public relations firm to form the agency that today is known as Burson-Marsteller. Burson-Marsteller became sponsor of the award this year.

Past winners include John D. Bergen, Senior Vice President, Corporate Affairs and Marketing, Siemens Corporation (2004), James Murphy, Global Managing Director of Marketing and Communications, Accenture (2003) and Dean Landeche, Vice President of Brand Marketing for Hobart Corporation (2002).

About the Business Marketing Association

The Business Marketing Association (BMA), established in 1922, is a not-for-profit organization dedicated to serving the career and professional development needs of business-to-business marketing and marketing communications professionals. For more information, visit www.marketing.org.

About Burson-Marsteller

Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks.

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