Adam Blumenthal Named Director and Senior Strategist
of Interactive Group
December 14, 2004

NEW YORK, December 14, 2004 - Marsteller is pleased to announce the addition of Adam Blumenthal to the interactive group as Director and Senior Strategist. In this role Adam will be one of the agency's most senior digital strategists and serve as executive producer for some of Marsteller’s largest client partners.

“Adam brings substantial competence and experience leading large multimedia productions,” said Erin Byrne, Managing Director, Interactive, “his fluency in this medium has enabled him to hit the ground running, and immediately add value to some of our existing client engagements. He understands both the creative and technical side of the business, and will be very successful at bridging the conversation between clients and production teams.”

Adam has more than ten years experience working in the interactive channel, and has lead projects for many of the world’s most recognized brand names. Most recently Adam was at R/GA, Adweek's highest-rated interactive agency from 2000-2004 . Previously Adam was a senior project manager at iApps, managing interactive engagements for many of the nation's largest and most elite non-profit organizations and foundations. Prior to the widespread use of the Internet, Adam produced CD-ROMs, kiosks, and other multimedia.

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